MM

Focusing on the repetition of the letter M, my client Ms. Benitez wanted me to explore traditional and modern takes on this logo.

This stronger, more bold concept was the one that won in the end. Reiterating the strength and structure of a building, plus adding the 3D aspect furthers the building aspect.

MMM Typography Examples

After further deliberation the client decided he wanted to delete one ‘M’ from the equation and simplify. This was the result.

After further deliberation the client wanted to add something they used on a daily basis, hence the crane was added for further clarification of the specifics of their business.